Frito-Lay is offering the chance for one lucky football fan to push the button that releases the confetti for the winning team at Super Bowl LVIII in Las Vegas.
At Frito-Lay, our fans are at the center of everything we do — and we’re always dreaming up new and exciting ways to heighten the game-watching experience during the biggest sports moments of the year, Brett O’Brien, chief marketing officer for PepsiCo Foods North America, said in a statement.
The joy that comes with the Super Bowl confetti drop is truly unique, O’Brien said. We loved bringing this feeling to life in our Taste of Super Bowl campaign and now will let one of our fans be the one to kick off the celebration at Super Bowl LVIII.
As part of the snack brand’s Taste of Super Bowl campaign, former Super Bowl champions Rob Gronkowski, Marshawn Lynch and Troy Polamalu appeared in a commercial rediscovering the taste of victory as confetti burst forth from bags of Lay’s, Cheetos and Tostitos.
Frito-Lay’s NFL Playoff campaigns are always creative, next level and fun to be in, and I’ve had a dope time working with them all these years, said Lynch. It’s impressive how they actually make fans part of the experience, and now they are giving someone the chance to hit the confetti button at Super Bowl LVIII. I’m excited to get to Vegas, meet the winner, have some fun and make sure get they’re ready for game day.
Fans hoping to win the chance to push the NFL’s official confetti button can purchase a specially marked Frito-Lay Taste of Super Bowl bags now available in stores nationwide. Beginning on Jan. 25 at 12 a.m. ET, the first 500 fans to scan the QR code on the specially marked bags will win a Taste of Super Bowl Confetti Kit and be entered for a chance to win a trip to the Super Bowl to meet Marshawn Lynch and press the official confetti button.
Other Frito-Lay fan experiences at the Super Bowl include the Frito-Lay Chip Strip, where fans can visit the Cheetos Chapel or try their luck at the Frito-Lay Snackpot, and Tost by Tostitos, a pop up restaurant where Minnesota Vikings’ quarterback Kirk Cousins will prepare and serve a corn-themed menu in honor of the Official Chip and Dip of the NFL.
Super Bowl LVIII will kick off at 6:30 p.m. ET Feb. 11 at Allegiant Stadium in Las Vegas.
TMX contributed to this article.