WWE Raw is set to begin streaming on Netflix in 2025, after the streaming giant and TKO Group Holdings announced a long-term deal Tuesday.
Under the deal, Raw, WWE’s flagship weekly program, will leave linear television for the first time since its debut in 1993. The iconic wrestling show is currently the No. 1 show on USA Network, where it brings in 17.5 million unique viewers annually.
“This deal is transformative,” Mark Shapiro, TKO President and COO, said in a statement. “It marries the cant-miss WWE product with Netflixs extraordinary global reach and locks in significant and predictable economics for many years. Our partnership fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix.”
Netflix will be the exclusive home of Raw in the U.S., Canada, U.K. and Latin America beginning in January 2025, and additional countries will be added over time. As part of the deal, Netflix will also become the home for all WWE shows and specials outside the U.S., including the weekly shows SmackDown and NXT, and Premium Live Events, including WrestleMania, SummerSlam and Royal Rumble.
WWE documentaries, original series and upcoming projects will also be available on Netflix internationally.
“We are excited to have WWE Raw, with its huge and passionate multigenerational fan base, on Netflix,” said Netflix Chief Content Officer, Bela Bajaria. “By combining our reach, recommendations, and fandom with WWE, well be able to deliver more joy and value for their audiences and our members. Raw is the best of sports entertainment, blending great characters and storytelling with live action 52 weeks a year and were thrilled to be in this long-term partnership with WWE.”
Raw, a three-hour show, is a combination of scripted and live entertainment, and helped launch the careers of Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin and John Cena.
“In its relatively short history, Netflix has engineered a phenomenal track record for storytelling,” said Nick Khan, WWE President. “We believe Netflix, as one of the worlds leading entertainment brands, is the ideal long-term home for Raws live, loyal, and ever-growing fan base.
TMX contributed to this article.